
Category: Fundraising


What Numbers Are “Normal” In Fundraising
How long is a piece of string? Tough question to answer. That’s roughly similar for this question as well, but we can still weigh in and provide some guidance.
Why Dilution Isn’t The Most Important Thing
Let’s get real – the one thing you want is success for your business. If you’re concerned about levels and end results of success, that’s a great problem to have. Success, especially if you’re reading this, probably requires fundraising. Throughout fundraising, you’re going to get diluted. Most likely, diluted below 50%. You’re going to report…
Bay Area Money versus… the Rest
It’s a bit of a David and Goliath story. There is a massive divide in how much money can be raised, and at what stage it can be raised, in the San Francisco Bay Area (Silicon Valley) versus pretty much everywhere else. You may expect it to be similar in other major economic centers the…
Business Entity Selection
There are many business structures and business entity types and states for said entities to reside. Permutations of all of them create a daunting paradox of choice. Let me make it easy for you If you want to raise money: you’re going to want a Delaware-based C-Corp. It’s often the only choice, and it’s pretty…
Crucial Pitch Deck Content
A quick overview of pitch deck content – meta in that the post is brief: how your pitch deck should look.
Taking Investment: Equity or Debt
This is another example of details where having a mentor/advisor goes a long way to making sure you get things right. That said, if you have a good head on your shoulders, you shouldn’t do too badly no matter what, if you’re raising money. You can take the lead from investors on the format, they…